Like any long term iterative project, without proper project management, SEO campaigns can really suffer from lack of direction and leave your customers feeling hard done by. It is vital that the customer’s expectations are managed as well as the project otherwise you can risk:
a) losing sight of it’s original aims
b) building unneccessary complexity into the project
c) isolating the client from the project, which leads too…
d) losing the client
There are three key areas which are important to bear in mind when managing any project, these are:
The flow of communication between colleagues and clients must be kept fluid at all times. If this breaks down projects can easily lose focus and move away from the customers intended goals.
This isn’t good for anyone and can be avoided through using project management software which will free up information access to anyone that is involved in the project. Read the rest of “Project Management in SEO”